Project GRL

Project GRL is an initiative of Hand of Hope, the missions arm of Joyce Meyer Ministries. Project GRL exists to guide, restore and love women and girls. Though I was the original lead designer for the campaign, Project GRL is an ongoing campaign. It continues to live on across many different forms of media, from print collateral to social media graphics, to e-mails, to merchandise and products designed by many individuals on the Joyce Meyer Ministries Design and Marketing Teams. After the initial brand design, I worked with many individuals across teams to oversee the visual continuity of the brand.

Year: 2017 to 2023

Client: Joyce Meyer Ministries

Role: Creative Lead + Designer (overall brand design), Art Director (ongoing)

Collaborators: Joyce Meyer Ministries In-House Design & Marketing Teams